Decipher ‘Off Air’ are Moving!

Dear Readers,   Decipher ‘Off Air’ will be moving to a new site over the next 24 hours– www.decipher-blog.co.uk – but don’t worry! All e-mail subscribers will be automatically re-subscribed into the new site, so you will still receive updates from our latest blog posts! This blog will be discontinued from the end of February with all new blog … More Decipher ‘Off Air’ are Moving!

Disney, Broadcasters and Direct-to-Consumer: A Whole New World?

By Matthew Walters – @matthew_walters – matt.walters@decipher.co.uk “This is the future, in many respects…we’re seeing more and more opportunities to reach consumers directly, and not through middlemen…this [DisneyLife] is a great example of our strategy to utilise technology to connect with consumers in more direct and compelling ways, something that only Disney can do.”  Bob … More Disney, Broadcasters and Direct-to-Consumer: A Whole New World?

Television and the 12-18s: the Millennials Speak

By Matt Walters – @matthew_walters – matt.walters@decipher.co.uk It has become a recurring theme among observers of the TV industry that young people have rejected broadcast television and “don’t watch TV any more”.  The huge take up of alternative video formats and new devices is continually interpreted as evidence of this rejection. Recent analysis of viewing … More Television and the 12-18s: the Millennials Speak