VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets.  This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

Down Periscope

The use of Periscope during Mayweather v Pacquiano raises interesting questions Periscope is a streaming media app owned by Twitter. A consumer, with the Periscope app installed on their smart phone or tablet, can use their camera to film something and send a live stream of what they are filming over the web. The integration … More Down Periscope

The Problem With ‘Internet-First’ TV

This week we saw the second of two strategic announcements from senior execs in the state-owned television industry. Following Tony Hall’s recent announcement of an ‘internet-first’ strategy for the BBC, France Télévisions’ Director of Future Media Eric Scherer declared at a trade show this week that “the TV industry will now have to work on … More The Problem With ‘Internet-First’ TV