VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets.  This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

Will ad tech require a regulatory revolution?

By Decipher – @DecipherOffAir – news@decipher.co.uk In many ways, 2014 was  a successful year for future ad-tech.  Blockbuster M&A deals saw the ownership of Adap.tv, Brightroll and SpotXchange change hands (to AOL, Yahoo and RTL respectively).  And the UK’s very own Channel 4 has announced (but not detailed) plans for a private, automated ad trading marketplace … More Will ad tech require a regulatory revolution?

Is RTL Having A ‘Friends Reunited’ Moment With The SpotXchange Deal?

August 8 2014 RTLs recent acquisition of a majority stake in SpotXchange gave Decipher a nervous moment of deja vu last week, reminding us of a previous broadcaster’s dramatic foray into emerging digital media. In 2005, ITV under a previous management regime, paid £175M for the British social media site FriendsReunited. The deal delivered £30M … More Is RTL Having A ‘Friends Reunited’ Moment With The SpotXchange Deal?