This blog is the second of two considering the impact of the arrival of dynamic VOD advertising on the Sky and Virgin set top boxes in the UK. The first blog here made the case that catch-up VOD on a set top box is fundamentally different to catch-up ‘player VOD’ on Smart devices and needs … More TV VOD Advertising – Its complicated!
This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets. This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!
By Matt Walters – @matthew_walters – email@example.com How we groaned. And, days on, how we continue to. The morning that followed a tumultuous day before – the day that had seen the industry react to the BBC Trust’s backing for the closure of BBC Three, banishing the channel to an uncertain online-only future – began … More TV and the 16-24s: Careless Whispers
By Decipher – @DecipherOffAir – firstname.lastname@example.org In many ways, 2014 was a successful year for future ad-tech. Blockbuster M&A deals saw the ownership of Adap.tv, Brightroll and SpotXchange change hands (to AOL, Yahoo and RTL respectively). And the UK’s very own Channel 4 has announced (but not detailed) plans for a private, automated ad trading marketplace … More Will ad tech require a regulatory revolution?
August 8 2014 RTLs recent acquisition of a majority stake in SpotXchange gave Decipher a nervous moment of deja vu last week, reminding us of a previous broadcaster’s dramatic foray into emerging digital media. In 2005, ITV under a previous management regime, paid £175M for the British social media site FriendsReunited. The deal delivered £30M … More Is RTL Having A ‘Friends Reunited’ Moment With The SpotXchange Deal?
Nigel Walley – 2nd April I have finally recovered after AdWeek. I went to four conferences and followed two more on Twitter, which was over-kill. As I sat in the final conference, my over-riding thought was how those of us in new media have yet to make the case for a central role for the … More Twitter and TV – A Pause For Reflection!