About Decipher

Decipher is a strategy & research consultancy that specialises in evolving media and technology. Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including Virgin Media, ITV, the BBC, Sky, UKTV, Channel 4, Sony, the UK Govt (DTI), and Viacom. Since 2002 Decipher has pioneered research into the impact of PVRs and VOD on the TV advertising markets. Decipher are currently working with ITV on defining future formats for television advertising.