Digital Purchase on Set Top Box Unearths New Audiences – says Decipher’s latest Mediabug Report

[DOWNLOAD FREE SAMPLE] New figures from Decipher’s bi-annual media consumption report Mediabug have shown that half of those who have purchased a TV show or film on their set top box have never purchased a digital TV show or film before. Mediabug Wave 7, released today, reports that to date 24% of the UK online … More Digital Purchase on Set Top Box Unearths New Audiences – says Decipher’s latest Mediabug Report

VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets.  This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

Will Chromecast be significant in the UK?

This week, Decipher released the latest figures from Mediabug Wave 6, our bi-annual media consumption tracker. The findings paint a clear picture of growth in video on demand (VOD) viewing, particularly amongst older age groups, and fuelled in part by an increased accessibility to get video on demand services such as Netflix, BBC iPlayer, and … More Will Chromecast be significant in the UK?