[DOWNLOAD FREE SAMPLE] New figures from Decipher’s bi-annual media consumption report Mediabug have shown that half of those who have purchased a TV show or film on their set top box have never purchased a digital TV show or film before. Mediabug Wave 7, released today, reports that to date 24% of the UK online … More Digital Purchase on Set Top Box Unearths New Audiences – says Decipher’s latest Mediabug Report
Those with one eye on Los Angeles last night will have seen Amazon and Netflix put in a strong performance at the Emmy Awards, with programming from their respective streaming services winning a total of nine awards between them from a joint total of 46 nominations. Amazon’s Transparent was the evening’s big winner. It left … More Amazon and Netflix: a UK snapshot
This blog is the second of two considering the impact of the arrival of dynamic VOD advertising on the Sky and Virgin set top boxes in the UK. The first blog here made the case that catch-up VOD on a set top box is fundamentally different to catch-up ‘player VOD’ on Smart devices and needs … More TV VOD Advertising – Its complicated!
This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets. This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!
By Matt Walters – @matthew_walters – firstname.lastname@example.org How we groaned. And, days on, how we continue to. The morning that followed a tumultuous day before – the day that had seen the industry react to the BBC Trust’s backing for the closure of BBC Three, banishing the channel to an uncertain online-only future – began … More TV and the 16-24s: Careless Whispers
This week, Decipher released the latest figures from Mediabug Wave 6, our bi-annual media consumption tracker. The findings paint a clear picture of growth in video on demand (VOD) viewing, particularly amongst older age groups, and fuelled in part by an increased accessibility to get video on demand services such as Netflix, BBC iPlayer, and … More Will Chromecast be significant in the UK?