By Lloyd Mason – March 2011 Few innovations in TVs history have caused as much divisiveness as 3D. Currently the darling of consumer electronics, manufacturers and retailers far and wide are actively demonstrating this revolutionary new form of TV. However consumers don’t seem to be buying it; either the idea or the technology itself. So … More We’re Crawling Not Leaping into the 3rd Dimension
Nigel Walley – July 2009 I received a flyer in the post from the Institute of Direct Marketing (IDM) the other day, outlining the curriculum of their ‘Complete Digital Marketing Course’. What was remarkable about this flyer and its grandiose claim, was just how incomplete the course was. In a week when AudiTV launched an … More Digital Is Dead – Long Live TV and The Web!
Decipher relooks at ITV’s supposed commercial failure over the lack of advertising around the Susan Boyle clips on YouTube. … More Whose Shares Wins? ITV vs Google
Nigel Walley – Feb 2009 I used an overhead projector for a presentation at a conference the other day. It was great. You get to write on a sheet of acetate, like your teachers used to, and it shines up on the wall. Joking aside, there was something immediate and human about presenting ideas with … More Overhead Projectors, Broadcast Channels and Other Redundant Technologies