VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets.  This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

Digital Is Dead – Long Live TV and The Web!

Nigel Walley –  July 2009 I received a flyer in the post from the Institute of Direct Marketing (IDM) the other day, outlining the curriculum of their ‘Complete Digital Marketing Course’.  What was remarkable about this flyer and its grandiose claim, was just how incomplete the course was.  In a week when AudiTV launched an … More Digital Is Dead – Long Live TV and The Web!