By Nigel Walley Ok, a strangely detailed and techie post, from us (who always claim to be marketers and not techies). There seems to be a wave of confusion over the difference between the ‘Internet’ and the ‘Web’ (No they are not the same thing! An Englishman – Sir Tim Berners Lee – invented the … More Is it internet or the web?
Nigel Walley – July 2009 I received a flyer in the post from the Institute of Direct Marketing (IDM) the other day, outlining the curriculum of their ‘Complete Digital Marketing Course’. What was remarkable about this flyer and its grandiose claim, was just how incomplete the course was. In a week when AudiTV launched an … More Digital Is Dead – Long Live TV and The Web!
Rather than thinking about what the end-game is for live broadcast versus on demand, the real question might be how much TV viewing will remain low-commitment, fairly random sampling? … More Why do I still watch broadcast TV?
It should have surprised nobody that ‘on demand’ would end-up meaning ‘catch-up’. The winning services will always be the ones that offer the fastest access and easiest way to watch the newest, most expensive material. The engineers might not have known that but surely the TV executives did?
… More No Long Tail Please – I’m Human
The demise of Kangaroo may not matter as it was probably destined to be a complete irrelevance. … More Was the Kangaroo A Red Herring?