This week, Decipher released the latest figures from Mediabug Wave 6, our bi-annual media consumption tracker. The findings paint a clear picture of growth in video on demand (VOD) viewing, particularly amongst older age groups, and fuelled in part by an increased accessibility to get video on demand services such as Netflix, BBC iPlayer, and … More Will Chromecast be significant in the UK?
August 8 2014 RTLs recent acquisition of a majority stake in SpotXchange gave Decipher a nervous moment of deja vu last week, reminding us of a previous broadcaster’s dramatic foray into emerging digital media. In 2005, ITV under a previous management regime, paid £175M for the British social media site FriendsReunited. The deal delivered £30M … More Is RTL Having A ‘Friends Reunited’ Moment With The SpotXchange Deal?
Matt McNally, November 2012 In our blog post a couple of weeks ago discussing some of the findings which have come out of the second wave of our Future Media Research Programme (FMRP), we argued that when it comes to remote control functionality on a second screen device, providers have to get the basics right … More The Battle for the Second Screen
Rather than thinking about what the end-game is for live broadcast versus on demand, the real question might be how much TV viewing will remain low-commitment, fairly random sampling? … More Why do I still watch broadcast TV?
Decipher relooks at ITV’s supposed commercial failure over the lack of advertising around the Susan Boyle clips on YouTube. … More Whose Shares Wins? ITV vs Google
It should have surprised nobody that ‘on demand’ would end-up meaning ‘catch-up’. The winning services will always be the ones that offer the fastest access and easiest way to watch the newest, most expensive material. The engineers might not have known that but surely the TV executives did?
… More No Long Tail Please – I’m Human