Nigel Walley – July 2009 I received a flyer in the post from the Institute of Direct Marketing (IDM) the other day, outlining the curriculum of their ‘Complete Digital Marketing Course’. What was remarkable about this flyer and its grandiose claim, was just how incomplete the course was. In a week when AudiTV launched an … More Digital Is Dead – Long Live TV and The Web!
Decipher relooks at ITV’s supposed commercial failure over the lack of advertising around the Susan Boyle clips on YouTube. … More Whose Shares Wins? ITV vs Google
Nigel Walley – Feb 2009 I used an overhead projector for a presentation at a conference the other day. It was great. You get to write on a sheet of acetate, like your teachers used to, and it shines up on the wall. Joking aside, there was something immediate and human about presenting ideas with … More Overhead Projectors, Broadcast Channels and Other Redundant Technologies
Nigel Walley – February 2009 I opened my bank statement the other day to see how much I paid Sky. What I found interesting wasn’t the Sky number, but the line underneath. By some quirk, the direct debit that I pay to TV licencing was listed underneath. I pay just over £11 a month to … More The BBC Is A Pay TV Operation