This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets. This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!
Decipher’s latest VOD Audit reveals YouView is now the largest catch-up TV provider in the UK, growing by 24% to offer 2,677 assets. This gives it the lead over Sky by 85 assets with the satellite provider’s catch-up service totaling 2,592 assets, reflecting 11% growth since June. Importantly however, Sky’s claims to having the largest catch-up service … More Decipher’s VOD Audit Q3 2013: YouView now provide more catch-up TV than Sky
Over 50% of UK households will have a connected STB by end of 2015 which is double the figure for last year. This will move TV on-demand mainstream. It will also move consumers’ default usage back to the digital TV platforms and dampen the growth of OTT providers (Netflix and Lovefilm) and standalone online players … More UK Set Top Boxes Pass 50% Connected In Next Two Years.
But for the TV market, this is probably the craziest phase we have ever seen. … More Is The VOD Industy Lying To Us Or To Themselves
Nigel Walley – July 2009 I received a flyer in the post from the Institute of Direct Marketing (IDM) the other day, outlining the curriculum of their ‘Complete Digital Marketing Course’. What was remarkable about this flyer and its grandiose claim, was just how incomplete the course was. In a week when AudiTV launched an … More Digital Is Dead – Long Live TV and The Web!
Decipher relooks at ITV’s supposed commercial failure over the lack of advertising around the Susan Boyle clips on YouTube. … More Whose Shares Wins? ITV vs Google