VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets.  This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!

Decipher’s VOD Audit Q4 ’13: iTunes dominate total VOD size; but Sky lead catch-up

Decipher’s latest VOD Audit report is now available and with 84% of data collection automated, it provides the biggest and most robust picture of the UK video on demand landscape yet. It dissects the biggest 20 video on demand services in the UK giving an unrivalled overview of all VOD in the UK.  The new expanded report reveals that Apple’s iTunes service comprehensively … More Decipher’s VOD Audit Q4 ’13: iTunes dominate total VOD size; but Sky lead catch-up

Decipher’s VOD Audit Q3 2013: YouView now provide more catch-up TV than Sky

Decipher’s latest VOD Audit reveals YouView is now the largest catch-up TV provider in the UK, growing by 24% to offer 2,677 assets. This gives it the lead over Sky by 85 assets with the satellite provider’s catch-up service totaling 2,592 assets, reflecting 11% growth since June. Importantly however, Sky’s claims to having the largest catch-up service … More Decipher’s VOD Audit Q3 2013: YouView now provide more catch-up TV than Sky

UK Set Top Boxes Pass 50% Connected In Next Two Years.

Over 50% of UK households will have a connected STB by end of 2015 which is double the figure for last year. This will move TV on-demand mainstream. It will also move consumers’ default usage back to the digital TV platforms and dampen the growth of OTT providers (Netflix and Lovefilm) and standalone online players … More UK Set Top Boxes Pass 50% Connected In Next Two Years.