This blog is the first of two concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets. This blog looks at definitions, while the follow on blog here … More VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!
Decipher’s latest VOD Audit report is now available and with 84% of data collection automated, it provides the biggest and most robust picture of the UK video on demand landscape yet. It dissects the biggest 20 video on demand services in the UK giving an unrivalled overview of all VOD in the UK. The new expanded report reveals that Apple’s iTunes service comprehensively … More Decipher’s VOD Audit Q4 ’13: iTunes dominate total VOD size; but Sky lead catch-up
Decipher’s latest VOD Audit reveals YouView is now the largest catch-up TV provider in the UK, growing by 24% to offer 2,677 assets. This gives it the lead over Sky by 85 assets with the satellite provider’s catch-up service totaling 2,592 assets, reflecting 11% growth since June. Importantly however, Sky’s claims to having the largest catch-up service … More Decipher’s VOD Audit Q3 2013: YouView now provide more catch-up TV than Sky
But for the TV market, this is probably the craziest phase we have ever seen. … More Is The VOD Industy Lying To Us Or To Themselves
By Nigel Walley Ok, a strangely detailed and techie post, from us (who always claim to be marketers and not techies). There seems to be a wave of confusion over the difference between the ‘Internet’ and the ‘Web’ (No they are not the same thing! An Englishman – Sir Tim Berners Lee – invented the … More Is it internet or the web?
Rather than thinking about what the end-game is for live broadcast versus on demand, the real question might be how much TV viewing will remain low-commitment, fairly random sampling? … More Why do I still watch broadcast TV?